What happens when you don't promote your brand new Instagram challenge very well?
You end up with something top secret and pretty exclusive.
Let's go back, back in time to September 30th when I got a sudden great idea to run an Instagram challenge with the intentions to help everyone grow thousands of new followers, increase engagement and become experts in 12 months.
In typical fashion, I had to start this challenge asap. I had to hustle to define how this challenge would work to help you bust through a follower plateau. I thought it was this new idea that could help everyone grow as we could all engage with each other through Instagram. We'd make the world a little smaller.
Since launching, I'm noticing I didn't invent the idea of an Instagram Challenge. I know, I'm still amazed it was already a thing; however, I was thrilled to notice that this challenge is different.
What's Different about our challenge?
I'll probably learn there is a challenge exactly like this already somewhere, but here is why our challenge is different:
Our Instagram challenge is a recurring monthly challenge. Each month we'll focus on a different element of Instagram and what works to grow followers, increase engagement, and drive traffic to your website. We focus on each element by creating a bite-sized assignment that lasts the entire month. Throughout the month, we'll hook up everyone with the importance of this type of activity and how to do it best. We believe having the month will let you seriously focus on it at some point. I've now learned there are people going 7-day challenges but I think a lot of people doing those challenges are missing the boat. It's so hard to keep up that people need to rejoin over and over.
Moreover, our Instagram challenge is aiming to have multiple prizes each month for those that participate. If we can grow this challenge, we could potentially find some epic prizes. For the first month, I'm putting up 4 prizes to giveaway*:
- A set of our Pineapple Mystery Prints
- Brand new copy of The Unsplash Book (unsponsored)
- 1 of our 17″x22″ Pineapple Newsprints
- An Instagram feed critique or audit to someone during each month.
Can't ignore Instagram
Instagram cannot be ignored due to the results it can drive for you: subscribers, traffic, leads, and sales. I want to get you more more more of all that goodness. It's out there on Instagram just waiting for you.
In the first 5 days of this month, I sent more traffic to my website from Instagram than ever before. And, don't get me started on the engagement that's sparked. I've learned that my DM inbox does actually function! I had to start this challenge because I needed to tell you how!
I know how depressing it is to see your follower count stuck at the same number.
Join Any Time
We are keeping the doors open all year. There is no pressure to join our free challenge. I know, I'm breaking all the rules!
If you're tired of your follower count being stuck, I would love to share what you can easily do to move that needle.
You can join by clicking this link or join on the page we made for the challenge
—Scott
*If you would like to offer a prize giveaway in a future month, please give us a shout.
