2016 recap and plans for Pineapple Supply Co. in 2017

2016 recap and plans for Pineapple Supply Co. in 2017

In 2016, I had a lot of fun with Pineapple Supply Co. I explored multiple ideas for the side-project that turned full project. Photographing and sharing the pineapple images probably helped me stay positive when things were really bad in my world. Before I get into what I hope and plan for 2017, I wanted to share a few positive results from 2016.

Positive Results in 2016

Pineapple Photo Metrics 2015

First, here's a graphic I created for our free pineapple images last year. I was blown away with these stats from Unsplash. Having these metrics is motivating. Especially motivating now that I can compare them to the numbers at the end of 2016! Check them out below:

Pineapple Supply Co. photo stats from Unsplash end of 2016

The free pineapple photos available on Unsplash saw lots of love! You can see I added over 200 new pineapple photos in 2016 and, At the end of year, all these images had been viewed over 37 million times and downloaded almost 397, 000 times. Amazing. This doesn't take into account the number of views or downloads from other stock photo sites like Pexels or Pixabay.

If you don’t know, Unsplash has an influential person or company curate a collection of 10 photos every 10 days. We saw 2 pineapple images get curated in 2016:

Curated by Chuck Hughes

In July, the above image was curated by Chuck Hughes! Yeah, the Canadian chef, television personality, and restaurateur. Being a big fan of his, this was unreal.

Pineapple floating in beautiful blue water pool
Curated by Slack

In November, the above image was curated by Slack! Totally honored the Slack team would select one of my pineapple shots. It's really awesome to have this small connection with them.

Lastly, I want to mention the shop here. Creating the Shop was great; however, it’s something that took a lot of my time. It’s great that it’s been created, though. I’m glad I started it last year so that I can simply build on it now. But, I must remember that this is a side-project of mine for 2017. This is a great reminder to take action and start today. If I didn't, I'd be wishing I started last year.

Struggles in 2016

Creating weekly photo packs for download took up a lot of time. For a side-project, it actually hindered the development of my own photography business as an architectural photographer. My architectural work suffered as I wasn't trying to pursue new clients or find paying work. I'm changing this for 2017, but I can't stop this fun and positive pineapple project.

I tried to do way too much last year. I started to find some ways to scale processes back, but I eventually had to just cut everything back. Blame our season change here in Canada for part of my hiatus. I'm not a fan of winter at all. With a good break from the project, I have thought about simplification and sustainability. It's important to me to find a way to be consistent with content in a way that is sustainable for me. For this, I need to figure out how to simplify the project to it’s core purpose.

I don’t know how things will look here, completely. I can’t commit to a full content schedule or anything like that yet. That said, I still want to share my hopes and plans for Pineapple Supply Co. in 2017.

Plans for Pineapple Supply Co. 2017

Some of these plans are going to need testing in order to find a sweet spot for me. These are a few of my thoughts on 2017 if everything works out ideally:

  • Simplify website to focus on photos and positivity
  • More free pineapple photos on Unsplash
  • New photo sets in our own shop monthly
  • Some type of blog post on a weekly basis
  • Monthly newsletter communication
  • Single daily post to our Instagram profile
  • Find more ways for people to spread good vibes with other products related to pineapples and a positive mindset. For example, higher-quality pineapple stickers are definitely in the works. I want to hand them out at photo walks and events.
  • Create a high-quality photo book – might look to collaborate on this.
  • A new art series created from remixing some past pineapple photos

If you have anything that you’d like to see from me here at Pineapple Supply Co, I’d love to hear from you. You could recommend or request ideas you’d like to see for new photos or types of blog post content. Feel free to fill in the content request form.

It’s really important that you know this project isn’t over. Sharing these plans, I’m making myself accountable to make the effort in 2017.

The world needs greater art and positivity now more than ever. Please share our images and website with your friends. Spread the good vibes that everyone seems to get from the power of pineapples.

Stay Golden

Scott Webb

Hi! I'm the guy behind Pineapple Supply Co.. I enjoy using the pineapple as a way to promote positivity and optimism! Most of the time, I'm working as an Architectural Photographer in London Ontario at Scott Webb Photography.

This Post Has 3 Comments

  1. Denise

    Hi Scott!

    Love you photos! My friend just showed me this today and I will be using them! The pineapple stand for warmth, welcome, hospitality and friendship, and I’ve adopted it as my logo for my business. I love your pictures and am thrilled to be using them from a local photographer! I hope you don’t mind me tagging you in the photos I use on fb/Instagram.

    1. Scott Webb

      Hey Denise!

      You’re awesome. Thanks for dropping in a comment here. You’re def welcome to use our photos – it’s exactly what they’re for. Please tag us on social media when you can so that more people might discover our little website. If you ever have any requests for imagery, let me know. Everything that you mentioned around what the pineapple stands for is exactly what we want to spread. The world definitely needs more of it.

      Stay golden!